​Maverick Sports Media Group Partners with ReliaQuest Bowl as Official Digital Media Partner

June 20, 2023

Maverick Sports Media, a leading creative agency specializing in content that sits at the nexus of sports, entertainment, and pop culture, is excited to announce its new partnership with the esteemed ReliaQuest Bowl as their official digital media partner. This collaboration follows Maverick's successful digital media partnership with the University of Tampa, solidifying their position as a new player to watch in the industry.

As an official digital media partner, Maverick Sports Media Group will leverage its innovative approach to social media to enhance the fan experience and drive engagement for the ReliaQuest Bowl year-round. Through creative and data-driven content marketing strategies, Maverick aims to elevate the New Year's Day college football bowl game's brand both regionally and nationally.

"We are excited to collaborate with the ReliaQuest Bowl as their digital media partner," stated Marc Whitaker II, CEO and founder of Maverick Sports Media Group". Our objective is to foster year-round community engagement and infuse a fresh perspective into the game through our distinct approach to content creation".

Maverick Sports Media Group has garnered recognition for their ability to connect brands with their customers through attention-grabbing content and innovative digital marketing strategies. Since its establishment in 2020, Maverick has continuously pushed the boundaries in the sports world, utilizing social content as a powerful tool for fan interaction on a national scale.

"We look forward to our partnership with Maverick Sports Media Group in helping to provide a new and fresh look and feel to our social media platforms," explains Mike Schulze, ReliaQuest Bowl Director of Communications & Sponsorships. "We plan to use their cinematic storytelling expertise to showcase the ReliaQuest Bowl in a unique and captivating manner. And by developing original and engaging content that reflects the vibrancy of the bowl game experience and the personalities of the participating teams, we aim to amplify the bowl's visibility and generate unparalleled fan interest."

Maverick Sports Media Group, led by CEO Marc Whitaker II, has also demonstrated their commitment to excellence and innovation through recent collaborations with NFL Hall of Famers and Grammy Award-winning artists.

Maverick Sports Media Group remains committed to redefining fan experiences and providing valuable insights to sports organizations across the nation. With their dedication to excellence, innovation, and the growth of their partners' brands, Maverick continues to be a name to look out for through the digital media revolution in the sports industry.

ReliaQuest Bowl & Maverick Sports Media Partnership Video

For media inquiries, please contact:

Marc Whitaker II

[email protected]


[email protected]

About Maverick Sports Media Group

Maverick Sports Media Group is a leading creative agency specializing in sports, entertainment, and culture. Through innovative, data-driven content marketing, Maverick connects athletes, brands and rights holders with their target audiences, driving fan engagement and fostering business growth. Committed to creating content that drives conversation, Maverick Sports Media Group is an organization to watch in the growing sports media landscape.

About the Bowl:

The ReliaQuest Bowl typically attracts tens of thousands of out-of-market visitors each year from more than forty states who join local fans in generating an economic impact estimated at more than $1.1 billion for the community over its history. The game also generates tens of millions of dollars in exposure for the region each year and has contributed $170 million to universities over its history. The Bowl's Charitable Giving Initiative also donates at least $500,000 each year to area non-profits with more than $3.5 million provided to more than 170 area charities since 2016.

Portfolio Content:

2023 Sports Reel

2023 ReliaQuest Bowl